Recognising the increase in cost of living and the families who are struggling to make ends meet, a kind-hearted pensioner has returned his CITC Back to School Anchor competition $500 cash winnings.

This act of generosity stirred the heart of “tough guy” George George, CITC brands manager, who presented the prizes alongside Jason Burgess, CITC food group manager.

“It was very touching, the Papa and his wife know that people are going through hard times and they wanted their cash prize to be given to needy families,” said George.

“We will look at sharing out this donation to several families who could do with some assistance.

“Thank you to everyone who participated and helped make this event a success, stay tuned for more exciting promotions in the future.”

Thirty lucky winners each received $500 – a total of $15,000 in cash prizes on Tuesday afternoon.

Mereani Tangata was ecstatic to be one of the lucky ones.

“This is the first time I have ever won something in my life and I’m turning 80 this July … now I’m going to more shopping and I look forward to the next promotion,” said Tangata.

Teau Chan-Ting from Aitutaki was also excited to be a winner.

“I’ve never won anything before, it feels good and it actually is exciting, thank you to my cousin in Aitutaki,” she said.

Matavera’s Nga Mataio (right) spoke on behalf of the CITC Anchor Promotion winners. He is pictured with George George, CITC brands manager. MELINA ETCHES/24030620

Nga Mataio from Matavera spoke on behalf of the recipients.

“Thank you CITC and for most of us this is the first time we have won something in our lives so much appreciation to you all,” he said.

Mataio also noted that the company has been around for over 100 years and is the nation’s second biggest employer after government.

Participants had to purchase two each Anchor butter or Anchor cheese products at CITC Supermarket, Foodland, Oasis, Kavera Central, or KAPs Matavera for a chance to win a share of the $15,000 cash prize.