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Call to rethink tourism approach

Monday 9 January 2023 | Written by Matthew Littlewood | Published in Economy, National

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Call to rethink tourism approach
TThe MS Zuiderdam off the coast of Aitutaki in October last year. Tamanu Beach Resort general manager Nick Henry believes there needs to be a focus on a higher-yield visitor PHOTO: SUPPLIED/MIKE HENRY/22103110

A major Aitutaki tourism provider says the industry should move away from a ‘bodies on the ground’ model, and start looking at ‘higher yield’ tourists.

A major Aitutaki tourism provider says the industry should move away from a ‘bodies on the ground’ model, and start looking at ‘higher yield’ tourists.


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