Price surprises

A smoke signaller was astonished to see a small electronic item on sale in a local shop recently for $385. The reason for his surprise? He bought exactly the same item in a popular New Zealand electronics chain store for $198. Maybe our retailers could explain why they put such huge profit margins on some goods, and not on others, the smoke signaller says. “I think we are being duped.”

A smoke signaller was astonished to see a small electronic item on sale in a local shop recently for $385. The reason for his surprise? He bought exactly the same item in a popular New Zealand electronics chain store for $198. Maybe our retailers could explain why they put such huge profit margins on some goods, and not on others, the smoke signaller says. “I think we are being duped.”