Cook Islands Tourism is reviewing an exciting new tourism experience that is set to launch in Atiu soon.

Atiu, the third largest island in the Cook Islands group, is stirring with fresh potential as new tourism products and business developments take shape.

Cook Islands Tourism’s industry development manager, Tina Kae, and digital marketing coordinator, Gina Weis, recently travelled to Atiu to review an exciting new tourism experience set to launch soon.

Their visit also provided an opportunity to assess the island’s current offerings and explore emerging opportunities, a statement from Cook Islands Tourism said.

While Atiu remains less developed than Rarotonga and Aitutaki, “the visit reaffirmed that there is enormous potential for growth in a way that aligns with the island’s unique character”.

“Tina and Gina experienced first-hand the rich cultural and natural attractions that make Atiu special and also met with local business operators who are investing in new ideas and expanding existing ventures,” Tourism said.

“There is a clear sense of momentum building. With the right support, Atiu has the opportunity to further carve out its niche as a destination for eco-conscious travellers seeking unspoiled beauty and authentic experiences.”

According to the statement, Cook Islands Tourism is committed to strengthening its engagement with those driving new initiatives, ensuring that tourism development happens sustainably and responsibly.

As a result of this trip, Cook Islands Tourism has also captured new digital assets to add to its image gallery, helping to showcase Atiu’s unique offerings to a wider audience.

Additionally, insights from this visit will contribute to developing a stronger framework for sustainable Pa Enua tourism, ensuring that growth benefits both the environment and the local communities, the statement said.

According to Cook Islands Tourism, Atiu’s traditional name is Enua Manu – the land of the birds. The island is home to the kopeka, “a bird you won’t find anywhere else in the world, which nests in its sprawling subterranean caves”.

“Atiu is for travellers interested in adventure and the outdoors, with its underground worlds and cliffs and jungles and pig hunts. It’s a place where boredom is not an option,” Tourism said.

“Exciting times lie ahead for Atiu, and we look forward to seeing how these developments unfold.”