As part of its plan to dramatically improve insurance accessibility in the Pacific Islands, Tower has launched its signature self-service platform, My Tower, in the Cook Islands.

My Tower is the first insurance platform in the Pacific that allows people to pay their insurance premiums; lodge a claim; get a quote; update their personal details; purchase a policy and view their motor vehicle, house and contents

policies all in one simple online portal.

The launch of My Tower Cook Islands is a significant milestone in Tower’s goal to increase insurance accessibility in the Pacific, says Tower head of digital distribution Veilawa Rereiwasaliwa.

“My Tower offers a seamless online experience for Tower customers, allowing them to manage their policies, make claims, and more, without the need to visit a physical branch,” Rereiwasaliwa said in a statement.

“Customers wanting to insure their home, contents or car can now do it all online, on-the-go or from the comfort of their home or office.

“Of course, our local branch and friendly, helpful team are still here, so we can still cater to all customers’ needs.”

My Tower Cook Islands represents part of a $7 million investment in technology upgrades for Tower’s Pacific business across Tonga, Fiji, Vanuatu, Samoa, American Samoa, the Cook Islands and the Solomon Islands., the statement said.

March has been a milestone month for the business with My Tower going live in American Samoa, Samoa and the Cook Islands, signalling the completion of the rollout across the Pacific, less than one year since first launching.

“My Tower is our signature self-service platform - previously only available to our New Zealand customers - first launched in the Pacific to our Fiji customers in April 2022.

“Providing My Tower to all our Pacific customers is the final part of our digital

transformation project in the Pacific. We’re the only insurance company in the Cook Islands and the wider region that can provide this level of online customer experience.

“Tower is revolutionising insurance in the Pacific, by making it easier and simpler to access,” says Rereiwasaliwa.

Existing Tower Cook Islands customers can register for My Tower via

my.towerinsurance.co.ck/auth/register.