Recognising that young Cook Islands men are struggling with various issues, Te Marae Ora Ministry of Health recently launched their “BRO CHECK #youmatter” awareness campaign.

TMO clinical psychologist Dr Evangelene Daniela-Wong says the campaign is “about recognising that our young men are struggling with lots of issues”, and locally, they are concerned about our young men in particular.

“If you notice that someone has changed – keeping less or more, eating less or more, drinking less of more, hanging out by themselves heaps – ask them if they are ok – listen to them – get support around them – let them know you care and help them through that moment.”

According to the National Health Information Bulletin 2021-2023, the Cook Islands documented a total of 19 deaths due to intentional self-harm (suicide) over the past decade. This indicates an average suicide rate of 1.2 per 10,000 population.

The report said that throughout this timeframe, a slight downward trend has been reported.

The report further stated that: “Historically, suicides in the Cook Islands have been more common among males, but over the last five years, there has been a shift in this pattern, with suicides occurring equally among both sexes.”

Merena Taikoko, director of Te Kainga O Pa Taunga – Cook Islands mental health organisation, earlier encouraged people who are feeling unhappy to come forward and seek help and for families to show their support.

Taikoko said that families and friends should provide support to vulnerable individuals, as well as to the families affected, instead of being judgmental.

Te Marae Ora’s Dr Daniela-Wong said: “If you are worried about someone – listen, then take them to get support – that means arranging for them to see someone and taking them to see that person, there are many agencies here.”

TMO says mental health is a serious issue, and reaching out is the first step toward finding support.

“You are not alone, and help is always available.”

Where to get help: Need to talk? Contact TMO – 25664 or text 54881, CIFWA – 74601, Te POM – 51622, Punanga Turuturu Itivaine (PTI) –21133, AA (Alcoholics Anonymous) – 55154 and Te Kainga on 20162 or 50633.