This is through the inaugural Cook Islands Tourism Crisis Management Plan which the corporation is now developing.
The plan will bring awareness to the importance of crisis management and disaster risk reduction in the tourism sector, particularly for a vulnerable country like the Cook Islands
It will clearly identify and communicate the role of each key stakeholder within the tourism sector, leading to effective communication and integration of efforts.
The crisis management plan will also conduct testing of the strategies and actions to prepare for future catastrophic events.
Cook Islands Tourism has contracted the services of TRC Tourism who will develop this plan.TRC Tourism on its website claims to be a leading international tourism, recreation and conservation consulting business.
Three consultants from TRC arrived into Rarotonga last week to conduct consultations with the various stakeholders on Rarotonga and Aitutaki. They met with lead agencies involved in disaster risk and emergency situations as well as agencies who play key roles in times of a crisis.
Cook Islands Tourism’s destination development coordinator, Sieni Tiraa said that “the development of this plan is integral for the leading industry in the Cook Islands, particularly post crisis phase as we enter into the recovery period. The Meitaki value under the principle of being responsible hosts will lay the foundation of this plan whereby the safety, wellbeing and health of our visitors will be a priority during times of crisis.”
The plan will be completed before the end of financial year and all stakeholders will have a chance to review the plan and provide feedback before the final plan is released.