Key lessons for tourism from regional meet

Tuesday November 06, 2018 Written by Published in Economy

Programmes and opportunities to advance the region in sustainable principles and practices were the key lessons for Cook Islands Tourism Corporation at the 28th Council of Tourism Ministers Meeting.

 

The annual gathering which was held in Apia, Samoa last month was attended by associate minister for tourism, Tai Tura.

Karla Eggelton, director of sales and marketing at the Cook Islands Tourism, also attended the meeting.

Eggelton said the theme at this year’s meeting was “Protecting our Blue Pacific, our Livelihood and our Home”.

She said the sharing of information from such meetings was vital in understanding the relevance and its possible application to the Cook Islands.

“Of particular interest was the presentation from Elemental Water Makers on Solar Desalination,” Eggelton said.

During the meeting, the council concluded deliberations on regionalism and ways to further stimulate visitor growth through sustainable tourism development.

The ministers then endorsed applications from Rapa Nui, Wallis and Futuna and Tokelau to become new members of the South Pacific Tourism Organisation (SPTO), resolutions from the SPTO board of directors meeting and SPTO 2019 Work Plan and Budget.

They also endorsed that the SPTO member countries fully supporting the China Pacific Tourism Year 2019 and the Council of Regional Organisations of the Pacific (CROP) Charter.

“The Cook Islands has been a member of the South Pacific Tourism Organisation since 1999, replacing the original Tourism Council of the South Pacific that was formed in 1983. Cook Islands was one of the founding member countries,” Eggelton said.

“The over-arching vision of the Cook Islands membership emphasises the importance of regional cohesion and support for the sector.

“The Cook Islands maximises membership through access to increased destination awareness, marketing and promotional support.”

The next series of meetings will BE hosted by Niue Tourism in 2019. 

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