The free workshop organised by the Business Trade and Investment Board (BTIB) in conjunction with the Pacific Islands Trade and Invest (PI&T) will take place at the Edgewater Resort conference room from 9am to 4.30pm.
BTIB trade and marketing officer Mona Taio said they hoped the knowledge provided by the workshop would help local business owners become successful in the Cook Islands and beyond.
“Running a business requires many skills and much knowledge and this workshop is aimed at increasing the knowledge and skills of business owners so that they can be successful in the Cook Islands and beyond,” Taio said.
“This workshop is the first step in a seven-step Pacific Path to Market programme that can provide selected company’s the opportunity to participate in a trade mission to New Zealand in March, 2019 to look at export opportunities for themselves.”
The workshop covered subjects that made companies successful and would also provide a snapshot of the New Zealand market, she said.
The topics to be discussed during the workshop included the attributes of a successful company, and the attributes of a successful product, understanding customers and the power of packaging and how to use it to advantage.
The workshop will also look into managing the supply chain, how to set prices and improve profitability, tips on selling products and how to achieve the best results from trade shows.
“We have 17 people confirmed to attend the full day workshop. The workshop will be conducted by Pacific Trade and Invest New Zealand’s Ian Furlong,” Taio said.
“This is a great opportunity for businesses to seek more information about becoming more successful and to also have the option of exporting and entering the New Zealand market.
“We would like to thank PT&I for this amazing opportunity to come down and educate our Cook Islands people and we look forward to more workshops with them.”