Country named ‘best island’ in the Pacific Rim

Thursday May 10, 2018 Written by Published in Economy
An Air New Zealand jet carrying more visitors prepares to land at Rarotonga International Airport. The Cook Islands’ growing reputation as a tourist destination has seen visitor arrivals surge in recent years. 18050911 An Air New Zealand jet carrying more visitors prepares to land at Rarotonga International Airport. The Cook Islands’ growing reputation as a tourist destination has seen visitor arrivals surge in recent years. 18050911

American magazine Global Traveler has named the Cook Islands as the best island in the Pacific Rim, for the third time in as many years.

“This is a destination that is known as a little paradise in a huge setting” read one report.

More than 40 awards, including the best leisure destinations, cruise lines, resorts, and islands were presented at the Annual Leisure Lifestyle Awards, held last week.

With a readership of around 300,000, Global Traveler is considered to be the premium publication for frequent international travellers based in the US. Global Traveler’s website, globaltravelerusa.com, has more than 80,000 monthly visitors.

According to MediaMark Research (MRI), Global Traveler readers have an average net worth of $2.9 million and 50 per cent of them are chief executive officers and owners of companies. 93 percent of Global Traveler readers travel internationally on a regular basis, mostly flying first and business class. More than 55 per cent of readers stay in hotels with a rating of at least four stars, averaging 60 nights a year.

Nominations for each category come from what was described as Global Traveler’s “elite globility board” as well as their “highly experienced” magazine staff.

From these nominations, Global Traveler’s advisory board selects the final winners.

The Cook Islands was named ahead of Phuket, Japan, Fiji, Okinawa, Bora Bora, Hawai’i, Hong Kong, Maui, and Tahiti.

“We are extremely proud of this award as it reaffirms the Cook Islands’ distinctiveness” says Cook Islands Tourism Marketing Corporation chief executive, Halatoa Fua.

“A big meitaki maata to the people of the Cook Islands for sharing this magnificent destination with our visitors.”

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