Tourism confirms visitor increase

Thursday April 07, 2016 Written by Published in Economy

With the exception of November, the Cook Islands have experienced strong growth in visitor arrivals since October last year, says the Cook Islands Tourism Corporation.

 

And corporation chief executive officer Halatoa Fua says some of this growth was record- breaking.

Though there was a dip in the number of tourist arrivals in November last year the Cook Islands experienced an increase of 12 per cent in October and nine per cent in December compared to the same period in 2014.

In January this year, there was a 24 per cent increase in the number of visitors, followed by a nine per cent boost in February.

“Some of these growth figures are record breaking and they are occuring during the low and shoulder season,” Fua said.

The January increase was the highest monthly growth recorded in the last 15 years.

The increase in tourist numbers during the low and shoulder seasons was due to a number of factors, Fua said. Increased airline capacity had been the major contributor

“The major change was Jetstar coming to the Cook Islands, which was announced in early October 2015.

“Air New Zealand and Virgin have both announced increases in their capacity which has also contributed to this increase, together with ongoing destination marketing and promotions in key source markets.”

Last year Cook Islands Tourism launched its brand globally for the first time, using the tagline “Love a little paradise.”

The corporation is trying to gain more attention in the international market this season which is being reflected in the gradual increase in tourism figures so far.

Fua said the visitors had improved economic activity in the country.

“It (the increase) also shows the importance of the tourism industry, which must be nurtured and developed by both government and the private sector cohesively.

“Taking pride in our industry and the Kia Orana values is just as important to safeguard this important industry.”

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