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Logo winner to be announced

Friday April 12, 2013 Written by Published in Economy

Entries for a competition to find a logo to market the Cook Islands overseas were considered on Tuesday, but a winner has not yet been chosen.

The Business Trade and Investment Board (BTIB) received 52 entries to its logo competition, which offers a cash prize of $500 to the winner.

A panel of five reviewed the entries on Tuesday and narrowed down the applicants. However, a winner has yet to be named.

The short-list of artists will be asked to make adjustments to their entries according to feedback from the panel, before the top logo is selected.

The panel of judges includes BTIB chief executive officer Terry Rangi, private sector representative Mark Sherwin, creative industry representative Fletcher Melvin, export industry representative Ellena Tavioni and Ministry of Culture representative and local artist Mahiriki Tangaroa.

Rangi said the focus of the competition is to find a logo that will identify products that are made in the Cook Islands.

Judging criteria for the competition include that the logo should represent the values and vision of the Cook Islands and be both simple in content and recognisable. The chosen logo also needs to adapt well to different media such as electronic and printed formats, and be able to be scaled to different sizes.

The panel will score the finalists according to design, colour use, creativity, simplicity, and how effectively the logo communicates the message.

The successful logo must cover four categories. The first is ‘product of the Cook Islands’, to be stuck on items where all products and ingredients originate from the Cook Islands. The second category is ‘made in the Cook Islands’, where at least 50 per cent of the ingredients or raw materials must be produced in the country. The third is ‘produce of the Cook Islands’ – covering exports like paw paw and chilli. The final category is ‘Cook Islands-owned’ – for products that are manufactured overseas to be sold by Cook Islands companies.

However, Rangi said the wording and definition of the categories are still able to be debated by the panel.

“Even as we’re discussing this, it’s not all set in stone,” he said.

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