A Divine time in Paradise

Saturday September 07, 2019 Written by Published in Hot on the Rock
Tangi Tauira in the hot seat for a consultation with hair stylist Poloa Rowe, whose new salon opened this week. GRAY CLAPHAM /19090621 Tangi Tauira in the hot seat for a consultation with hair stylist Poloa Rowe, whose new salon opened this week. GRAY CLAPHAM /19090621

Penrhyn-born Poloa Rowe was so inspired by famous hairstylist Vidal Sassoon’s story of triumph over adversity, that she named her cat ‘Vidal’. 


No more ungodly hair days: the people of Rarotonga can now indulge themselves with a saintly haircut, heavenly colours, a glorious goldies cut-and-blow-dry, immaculate highlights or styling at the newest hair and beauty salon in town, Divine Beauty.

The spacious, minimalist salon has lots of natural light brightening the room, with all the hairdressing equipment spread out and an espresso machine, to quench your coffee fix while you sit back, relax and get your hair done.

Divine is the dream of Penrhyn island woman Poloa Rowe, a professional hairdresser who has returned to Rarotonga with her family, husband Chris and children Penrhyn and Adison.

Her passion with hair is the colours.

For women, “a colour always completes a cut, no matter how strong a cut is,” she says.

She loves the expressions on people faces when they are happy with the final look of their hair when it’s all done.

“It feels good to see people look so happy and feel good about themselves when they walk out the door.’

Hairdressing has always been a career she had a great interest in, starting the trade in New Zealand 1988, inspired by the career of famous British American hairstylist Vidal Sassoon.

Her favourite hair cut is the Vidal Sassoon bob: “I even named our cat after him, when we lived in Wellington,” she laughs.

Rowe has great admiration for Sassoon, her number one hair guru. She followed his career and business ventures until he died.

“He grew up in extreme poverty, was determined and succeeded in the hair-styling business,” says Rowe.

Previously Poloa was working for the Cook Islands Tertiary Training Institute (CITTI), teaching the art of hair styling.

This came to an end at just the right time, when she needed to focus on her venture – the salon.

Aspirations to set up her salon were always in the pipeline; finding a good location and space were the biggest hurdles.

The six-month journey was worth all the effort with the opening of Divine on Tuesday.

Rowe kindly shares a tip on how often to wash your hair: “Never every day, maybe two to three times a week, sometimes it’s best to just rinse your hair with water and use conditioner.”

In stock are a range of Italian brand of hair products including: waxes, gels, styling products, treatments, colours and more.

Rowe is also on the lookout for a barber who has his own clientele who can operate from the salon.

Divine is behind the Empire Cinema, open Monday to Saturday from 9am till late. Phone 21122 or 56951 to book an appointment.

The connecting spa is scheduled to open in three weeks.




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